Tarte Shape Tape Full Coverage Concealer - 12B Fair Beige

Experience the #1 Concealer Brand*

Unleash the power of Tarte's award-winning Shape Tape™ Full-Coverage Concealer in the shade 12B Fair Beige. Recognized as the #1 concealer brand in the U.S. (Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, December '23) and winner of the Allure Readers' Choice Award 2021, this concealer is a must-have in every makeup kit. Whether you're covering dark circles, hiding blemishes, or creating a flawless canvas, Shape Tape delivers professional results with every swipe.

Why We Love It

• Full Coverage, Natural Matte Finish: Instantly conceals imperfections while leaving skin with a smooth, matte look.
• Instant Eye Lift: Brightens and smooths the undereye area for a refreshed appearance.
• 16-Hour Crease-Proof Wear: No caking, no settling – just flawless coverage that lasts all day and night.
• Tape Technology™: Blurs the look of fine lines and wrinkles for a younger-looking complexion.
• Easy Application: The Jumbo Speed Smoother™ applicator ensures quick, even coverage.
• Vegan & Cruelty-Free: Made with love for animals and the planet.

Tartelette™ Tested**

In consumer testing, this concealer received rave reviews:

• 100% agree it doesn't crease or look cakey
• 100% agree skin looks and feels smoother
• 100% agree undereyes look smoother
• 100% agree it covers dark circles
• 100% would recommend to a friend
• 97% agree it blurs and smooths appearance of wrinkles and fine lines

Clinical Results**

• Vegan
• Dermatologist tested
• 16-hour wear
• 12-hour crease-proof
• Waterproof

Formulated Without

Always free from: Parabens, Mineral Oil, Phthalates, Triclosan, Sodium Lauryl Sulfate, Gluten. Safe for sensitive skin.

Key Ingredients

• Shea Butter: Helps retain skin's elasticity and provides deep moisture.
• Mango Butter: Nourishes and conditions for a soft, supple feel.
• Licorice Root: Brightens the appearance of dark circles and color-corrects uneven tones.

How to Use

• Conceal Dark Circles: Dot concealer onto undereyes and blend upward using the Quickie Blending Sponge.
• Full Face of Flawless: Swipe directly onto redness, blemishes, or imperfections and blend with the large end of the sponge.
• Pro Tips: Dampen your sponge for a smoother application. Use on eyelids as a shadow primer for a lasting eyeshadow look.

Perfect for Fair Skin

The shade 12B Fair Beige is ideal for very fair skin with cool undertones. It brightens and evens out skin tone without looking ashy or chalky. Whether you have dry, oily, or combination skin, Shape Tape adapts to provide a seamless finish. Add it to your daily routine for an instant confidence boost.

Elevate your makeup collection with Tarte Shape Tape Full-Coverage Concealer – the award-winning formula trusted by millions. Available now in 12B Fair Beige. Experience the hype for yourself!