Tarte Shape Tape Full Coverage Concealer 20B Light

#1 Concealer Brand!*

Winner of Allure Readers’ Choice Award 2021 for Best Concealer, Tarte Shape Tape™ Full-Coverage Concealer is the hype you’ve been waiting for. Now in the shade 20B Light, this best-selling formula delivers ultimate coverage with a natural matte finish that smooths and brightens for an instant eye lift. Whether you’re concealing dark circles, blemishes, or redness, Shape Tape provides flawless, crease-proof wear that lasts up to 16 hours. Its unique Tape Technology™ helps blur the appearance of fine lines and wrinkles, while the jumbo Speed Smoother™ applicator makes application effortless.

Why You’ll Love It

• Full Coverage, Natural Matte Finish: Covers imperfections without looking cakey or heavy. The lightweight formula blends seamlessly into the skin.
• Instant Eye Lift: Brightens the undereye area and smooths the look of fine lines, giving you a refreshed, awake appearance.
• Crease-Proof & Long-Lasting: Say goodbye to creasing and settling. This concealer stays put for 16 hours of flawless wear, even on oily skin.
• Tape Technology™: A proprietary blend that helps smooth and blur the appearance of wrinkles and fine lines for a more youthful look.
• Vegan & Cruelty-Free: Formulated without animal-derived ingredients and never tested on animals. Dermatologist tested and safe for all skin types.
• Travel-Friendly: Available in a TSA-approved travel size – perfect for on-the-go touch-ups.

Tartelette™ Tested Results**

• 100% agree it doesn’t crease or look cakey
• 100% agree skin looks and feels smoother
• 100% agree undereyes look smoother
• 100% agree it covers dark circles
• 100% would recommend to a friend
• 97% agree it blurs and smooths appearance of wrinkles and fine lines

Clinical Results**

• 16-hour wear
• 12-hour crease-proof
• Waterproof
• Dermatologist tested
• Vegan

Key Ingredients

• Shea Butter: Helps retain skin’s elasticity and provides deep moisture.
• Mango Butter: Moisturizes and conditions the delicate undereye area.
• Licorice Root: Naturally brightens the appearance of dark circles and helps color correct.

How to Use

• For Dark Circles: Dot concealer onto undereyes. Blend upward using the Quickie Blending Sponge for a seamless finish.
• For Full Face Flawless: Swipe directly onto redness, blemishes, or imperfections. Blend with the large end of the Quickie Blending Sponge.
• Pro Tips: Dampen your sponge for smoother application. Use on eyelids as a shadow primer for a long-lasting eyeshadow look.

Always Formulated Without

• Parabens
• Mineral Oil
• Phthalates
• Triclosan
• Sodium Lauryl Sulfate
• Gluten

Shade Description: 20B Light

20B Light is a fair beige shade with neutral undertones, ideal for light skin tones. It effectively covers dark circles, redness, and imperfections while brightening the undereye area.

Full Ingredients

Water/Aqua/Eau, Cyclopentasiloxane, Cyclohexasiloxane, Methyl Methacrylate Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Trimethylsiloxysilicate, Sodium Chloride, Disteardimonium Hectorite, Cetyl PEG/PPG-10/1 Dimethicone, Aluminum Hydroxide, Amyl Cinnamal, Benzyl Salicylate, Convallaria Majalis Bulb/Root Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Disodium EDTA, Ethylhexylglycerin, Geraniol, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hexyl Cinnamal, Hydroxycitronellal, Leontopodium Alpinum Flower/Leaf Extract, Lilium Candidum Flower Extract, Limonene, Linalool, Magnolia Liliflora Flower Extract, Mangifera Indica (Mango) Seed Butter, Olea Europaea (Olive) Fruit Oil, Paeonia Lactiflora Root Extract, Fragrance/Parfum, Phenoxyethanol, Tocopherol, Triethoxycaprylylsilane, Triethyl Citrate, Butyrospermum Parkii (Shea) Butter, Ulmus Davidiana Root Extract, Glycerin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

*Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, December ‘23

**Based on a consumer perception study of 34 women.

Net: 10 ml / 0.3381 fl. oz.